Case study · Real estate
Max Property — a boutique agency, built to feel like the market leader.
Boutique estate agents on the Sunshine Coast needed a site that signals premium credibility, converts both vendors and buyers, and lets them publish market insights without touching code.
Personalised service and trusted expertise. Our team handles every detail — so you can sell or buy with confidence and ease.
A two-person agency that had to feel substantial.
Matt was launching a boutique, high-end agency into a market crowded with established franchises. A two-person operation had to look and feel as substantial as the big brands — while staying personal. The site needed to do three jobs at once: win vendor appraisals, surface listings to buyers, and publish a steady stream of market commentary that Matt could manage himself.
The thinking, before the pixels.
Outcome-led positioning
Lead with the client’s result, not the agency’s ego — “Your outcome drives our approach.” Data-led and human-centred throughout.
Two paths, surfaced immediately
Vendors and buyers want different things, so the architecture splits at the top: Selling and Buying as distinct journeys.
Proof, not adjectives
Back the confidence with a trust stack — 20+ years combined experience, 500+ properties sold, a 4.9 vendor rating from 180+ reviews, plus realestate.com.au and Google reviews on the page.
Local authority
“The patches” — Noosaville, Noosa Heads — position the agents as area specialists, not generalists.
A content engine they own
An editorial “Insights” section with a distinctive visual language, running on a git-based CMS so Matt publishes market notes without a developer in the loop.
What we made it do.
Sold 
Built to perform.
What the new site is delivering.
“Y&C are wizards. I’ve built and run multiple agencies — I wish I’d met them years ago!”
Want a site that works this hard?
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